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Publix Bagging Campaign Standards
Publix Customer Service Clerks are tasked with bagging customer’s groceries before they leave the store. This often becomes a mechanical, routine task, and as such, clerks often forget the value that service can bring to both customers and the company. We have an opportunity to remind these associates that proper bagging is both a service for the customer that improves their overall satisfaction and an opportunity to reduce plastic bag usage and waste for Publix.
The objective of this campaign was to increase Customer Service Clerk attention to proper bagging both in an effort to improve the service for customers and to reduce plastic bag usage and waste. This was to be accomplished through the double sided breakroom poster to be placed where the associates clock in.