As Publix makes it’s way up into the Carolina’s, they needed a solution for bringing awareness to our Aprons Cooking School. The target demographic is that of a slightly younger audience, it was decided to have these events hosted within popular local breweries. As a test, our first event was hosted locally at the popular Lakeland Brewery, Brew Hub. This was a new opportunity for our Aprons chefs in partnering with Brew Hub to bring visibility to our Cooking School. The Cooking School Event at Brew Hub catered to the tastes craft beer lovers. The branding needed to lead itself to merge cooking demonstrations with their beer pairings. Food for What Ales you is what came of that blending of the two.

At Publix, culture is everything. Anyone who has worked in retail can attest to the strong sense of family they experience with their colleagues while working in store. This tight knit bond however gets lost within a corporate world full of cubicles and days chalked full with meetings.

The Plant it Forward Campaign was an internal initiative to push Corporate employee to go outside of their departments boundaries and get to know someone new.

The idea was to find a stranger within a different department with whom you do not know their job role and present them with a Plant to keep within their cubicle, along with a card outlining the campaign objective. This would then lead to further discussion and ultimately connecting with someone new.

Originally a Tampa rooted specialty roaster, Joffrey’s Coffee has expanded to sharing it’s sippable speciality with fans all over the world. With coffee being their art form, Joffrey’s came to us looking to capture that same unique essence of their speciality blends on their packaging. We developed designs and  illustrations equally as fun and vibrant as their unique blends themselves!

Publix Customer Service Clerks are tasked with bagging customer’s groceries before they leave the store. This often becomes a mechanical, routine task, and as such, clerks often forget the value that service can bring to both customers and the company. We have an opportunity to remind these associates that proper bagging is both a service for the customer that improves their overall satisfaction and an opportunity to reduce plastic bag usage and waste for Publix.

The objective of this campaign was to increase Customer Service Clerk attention to proper bagging both in an effort to improve the service for customers and to reduce plastic bag usage and waste. This was to be accomplished through the double sided breakroom poster to be placed where the associates clock in.

Publix employees and their families are known for how they bleed green. Not only do they revel in the opportunity to support the brand through shopping weekly within stores, but now they can purchase merchandise to further bolster their love for the Green P. We had the pleasure of developing fresh, on-trend and on-brand products that no Publix fanatic would be able to pass up.

As one of many clubs Publix has to offer customers, the Baby Club offers the best quality products and most trusted brands to our loyal, and sleep deprived new parents. We were tasked with the campaign to bring awareness to a newly developed line of Publix brand diapers for babies spanning the ages from newborn to toddler. We concepted and developed instore and online materials to bring attention to this new and improved product along with mailers to further encourage customers to buy, try and compare to other leading brands. With illustrations as adorable as the babies themselves, along with bright lifestyle driven photography, we were able to best represent the qualities of the product itself. Clean, practical, playful and above all, always the best in quality.

In efforts to promote and encourage sustainability and environmental responsibility, Publix has been moving away from the use of plastic bags by developing fun, practical, reusable bags for customers to purchase. Themes these bags display regularly revolve around holidays and season. This reusable bag was designed for Halloween since it was scheduled to be released In October. The imagery was tasked to be playful, gender neutral and brand positive. So whether toting your weekly groceries to your trunk or collecting candy going door to door – this bag is both festive and environmentally conscious.

With Publix being a proud sponsor and supporter of the Tampa Bay Lightning, we were tasked to create materials congratulating the team and the fans for two stellar seasons. From this we developed Billboards, emails, newspaper ads and brochures to thank and show support for our Bolt Nation!

This campaign was aimed to promote the new quart-size Publix Premium and Greenwise Ice Cream. The promotional materials were to lend themselves to the clean layout and design of the GreenWise brand while complementing our bold new packaging designs.